INTRODUCTION
1. Urgency of the subject
1.1.The public can take many forms, many different objects. Learn the general public and target groups in particular to meet the specific needs improve the impact of the press is essential for modern journalism. This is the scientific basis and practice to improve the quality of programs and newspaper publications, research capacity, forecasting, monitoring social media.
1.2.Public rural groups is important to understand your needs and reception conditions in general press and radio in particular.These people live in rural areas can listen to the radio or not? they wish to receive information on what the media broadcasts? their radio conditions like? need to renew radio how to attract your radio? With the demand for public reception of rural material conditions of our country's current response is not?
1.3. Understanding the needs and conditions for receiving information of the public radio rural part of the research public in general press and the public broadcasting in particular.Through research that may eventually form needs, establishment of new conditions in receiving information, in order to improve the quality of radio programming.
1.4. Derived from public radio characteristics and from current practice research groups in rural areas, this dissertation contributes to clarify the public face of rural groups to demand characteristics and Conditions for receiving information; level and how to receive information via radio waves, the ability to meet current needs.
This shows that understanding the needs and conditions for receiving information broadcast by the Red River Delta farmers are now of paramount importance in meeting the increasing requirements of the rural audience and end promote the development of radio systems in our country.
2. History of research problems
2.1. Overview of our research in the world media
There are many authors, the study of the effects of mass media, directly related to the public as research Toffer Avin (1996), Philip Serge Breton and Proulx (1996), Prokhorop (2001), Schuson M .(2003), Claudia Mast (2003) ... The authors have considered them and study the work is a part, an indispensable stage in the media studies and works are highly active role, the public initiative - recipients. Media research has become a major concern by many in the world.
2.2. In Vietnam, there are some main approaches in the field of public communication:
-Reviews the school media: a study of the public of the authors Ta Ngoc Tan (2001), Nguyen Van Dung (2002, 2006), Tran Ba Dung (2008), D Chi Nghia (2009 ) ...The work of organizations like the Voice of Vietnam (2003), Vietnam Television (2001) ...
- The social learning: Research the theory of public sociology and empirical research. These include a number of authors: Mai Quynh Nam (1996, 2001), Tran Huu Quang (2006) ... These case studies, research, experimentation, such as Mai Van Hai (1992), Tran Huu Quang (1998), Truong Xuan Truong (2001), Department of Sociology - Institute of Journalism and Propaganda (2004.2009 ), Institute of Social Sciences in Vietnam ...
Overall, the study mentioned above, researchers in the world and in Vietnam are highly active as except hair back to the public media; see this as a division, a process can not lack of research in the media ... Questioned, shrimp understand the needs and conditions for receiving information of the public radio to reach rural baggy items for their needs and provide sufficient insights to help them convince more and more information monitoring information needs to improve the quality of life.This promotes the need for adequate research-based and specialized practices specific to the time and location specified. This work will contribute little to do that.
3.Purpose and research tasks
Purpose: To study the problems of theoretical and practical needs and conditions for receiving information of the public radio in rural areas, propose solutions primarily to create conditions for development and meet the needs information of the public radio rural Red River Delta today.
Duties: System theory on the needs and conditions for receiving information of the public radio in rural areas. Field observations and describe, analyze the situation and demand conditions for receiving information of the public radio and rural Red River Delta. Detect and resolve conflicts, provide key solutions to create the conditions for development and meet the information needs of the public radio and rural Red River Red today.
4. Objects and scope of the research
Audience research is the need and conditions for receiving information of the public radio and rural Red River Delta today. Through our investigation of some provinces is divided according to geographical conditions are: Hai Phong, Ninh Binh, Bac Ninh, Ha Nam in 2010 and 2011.
The scope of research topics is a stage, a link in the communication model: research stage receiver (receiver), needs and conditions for receiving information from the recipient, public rural groups when receiving information Information on vehicle radio.
5. Research Hypothesis
Conflicts about the urgent, rapid changes in demand and the lack of updates, periodic payment plan proposing phosphates.
The requirements for the content and quality of radio broadcasts by farmers not meet the radio.
Inadequacy of the thigh high asking conditions in receiving investment information and the complete lack of media in rural areas.
Conflicts between living conditions and capable of receiving media of limited chyng dog with phosphate fast, strong cup of mass media
6. Background theory and research methods
The thesis approaches the target and research content is based on the theoretical basis shall:
Approach from communication theory: History of communication studies from the early twentieth century, despite the model would always mention the stage of the receiver, the receiver is considered a stage, one link in the transmission of message.
The receiver has an active role, actively involved in the communication process in the construction of meaning to the message, the impact of the subject back to communication, dialogue, and to find the truth, to be able to push Quick communication process or create a new effective communication channels. The public is one of the rural public media group, is one of the important factors contributing to the success or failure of a media product.
Approach from sociological theories of the press. Thesis learn sociological approach to the process of communication, sociology of journalism and public media content as well as social impact of the press. Access to these views and methods of sociological analysis of public media and media content.
Theoretical approach from media psychology. With the approach of psychology, the study of psychology and the psychological process, not only occur at the stage of the receiver or transmit that information at all stages of the communication process. Within the scope of the thesis research, we limited the survey the most important factor: people receiving psychological - namely rural public, through form, form, manner, conditions to which they receiving broadcast information. Through it, partly evokes the creative psychology of the subject media - radio journalist, how to get more public reception.
Research Methodology: research literature; sociology survey corner; method of viewing…
7.New contribution of the thesis
- The thesis first surveys and systematic studies both theoretical and practical needs and conditions for receiving information from the public in rural areas. With the object of our survey of rural Red River, focusing on the type of phosphate honh boo bar, the material of choice, collection, offers a completely new research.
- For the first time, the public media groups in rural areas are highly valued, needs and conditions for receiving information on their radio in the current period surveyed and studied systematically and in detail. Thesis to clarify the role of rural public for newspaper journalism in general and radio in particular the reform of the current to the positive practices of broadcasters reported for rural areas.
8. The meaning of the thesis
The meaning of science: The thesis defines the roles of rural public after receiving radio information; is subject to additional data sources missing dog before; a source of useful reference material for the lecture taught in journalism school; as reference for journalism students; suggest directions for further research to develop and improve the quality of journalism in service to the public.
Practical significance: to provide the broadcasting organization of our country the scientific basis to reliably improve the quality of public research, from which quality adjustment programs. Gradually improve the impact of the public broadcasting newspaper rural improve their material and their spirit.
9. Structure of the thesis
Besides the introduction and conclusion, index, reference, theses divided into four chapters and 9 more.
Chapter 1
THEORETICAL BASIS REQUIREMENTS AND CONDITIONS FOR RECEIVING INFORMATION OF PUBLIC RADIO OF RURAL
1.1. Demand and needs to receive information phosphate baggy public rural radio
1.1.1. Demand
1.1.1.1. The concept of demand
The thesis refers to the concept of the needs of researchers such as Marxism-Leninism, AV Macsgulixo, Maslow, Andecphere ...A popular belief in the words of the Soviet Union, Vietnam ...
In this thesis, the concept needs to be considered as interdisciplinary object of study areas do not boo, corner sociology, shrimp Psychology. Needs from concept to receive comments on the use in understanding the needs of the press, corner meeting demand, demand for shrimp management. Discussion focused on the need for glasses disease and purpose of the demand and use in research, proposing nghion. Diseases of the cup needs: needs that are met, unmet needs, the need to develop the information received.
1.1.1.2. Conditions appear human needs
Raises human needs in the corner assembly of single objective conditions and subjective conditions. Objective conditions are outside the impacts such as habitat, shall, political institutions, corner of Assembly and the people around ... Subjective conditions of phosphate from people like yourself proposing education, income, living standards, time, individual psychological and socialand ... All these conditions are decisive in shaping the human needs.
1.1.2. Needs to receive information from the public radio rural
1.1.2.1. Newspaper and radio broadcast information
Alert radio (point traditional) is the type of press used the technique of electromagnetic waves and radio system for transmission to the object language audio direct impact on hearing
Radio and modern development are diverse and abundant as radio broadcast, radio, Internet, radio and seen on mobile. Thus, in addition to traditional radio listening information, the public can now listen, watch broadcasts on television, listen to Internet radio, listening, reading news on mobile phones with how to build content suitable vehicle. A modern radio programs should have a new content, of the moment, harmony between the elements of information and entertainment, and opinion-oriented and oriented aesthetic.
Modern Radio is the type of press using media such as radio, television, Internet, mobile phones to convey to the object language audio, images, scripts directly impact on the senses.
1.1.2.3. Information Radio. As the news, events, notices ... in all aspects of life at the corner of Assembly and local scope is international communication media on the radio.
1.1.2.2. Public and rural public radio in rural areas
Vietnam's rural public is people living in the rural areas and live mainly in the heating industry.
Public radio in rural areas, also known as the audience or radio, you listen to the radio in rural areas.The concept of public journalism in general can be understood as recipients of media products oriented to impact or effect.
1.1.2.3. Information needs of the public radio and the rural
Based on professional criteria, Rural public needs to hear a radio program: rural agriculture, environment and development, financial investment, science and technology, breaking national security , People's Army...
Based on your interests, rural public needs to hear a radio program, proposing phosphates such as late night reading, music on demand, congressional constituents, in accordance with current affairs, health and life, you told us, sporting perspective, cultural entertainment ...
Based on the criteria for age, gender, rural public needs to take in proposing programs such as radio programs for children, youth radio program, broadcast women, the elderly club, young rhythm ...
1.2. Conditions for receiving information of the public radio rural
1.2.1. The group objective conditions
1.2.1.1. Media system and media broadcast
Media system in our country is diversified, full range and ongoing development.
Media broadcasting is a special form of communication because it is the method and route individual impactas a means of transmission of meaning and feeling provinces associated with music and sound shows.
1.2.1.2. The economic conditions, political, cultural, social domestic and international
Economic conditions, political, cultural, corner Assembly factors strongly influence the movement of the press. The development of economic, political and cultura, social development needs of each country sets its own needs, demands for information, communication between members of society
1.2.2.Groups subjective conditions: Occupation, living, education, age, gender ...
Occupational factors, living, education, age, gender ... are affecting the way, the extent and purpose of receiving information broadcast by the rural people. In which professional education are the two factors most important to the behaviors of rural areas for public radio reported. To change the receiving pattern (habits, level, purpose, method of receipt) of public radio for information, to impact first and most crucial to the above two factors. This is a significant problem methodology and practical significance deeply.
Chapter 2
INFORMATION REQUIREMENTS FOR RECEIPT OF PUBLIC RADIO AND RURAL PLAIN RED RIVER CURRENT
2.1. The natural features and Social affect information needs of the public radio and the Red River Delta Rural present
2.1.1. Geographic features self nhion
Red River Delta in northern Vietnam, the administration shall, including traditional single 11 provinces, including Vinh Phuc , Hanoi , Bac Ninh , Ha Nam , Hung Yen , Hai Duong , Quảng Ninh, Hai Phong , Thai Binh , Nam Dinh , Ninh Binh .
Population and labor.Red River is the largest concentration of population nationwide. Through education, training and retraining, health protection, proposing the educational background of the region's labor force is increasingly improving. However, the labor force is proposing are not educated. The number of illiterate workers, proposing low concentrated mainly in rural areas.
2.1.2. Economic characteristics, culture - influence the information needs of the public radio and the rural
Infrastructure - economic development of the corner of Red River Delta than other areas in the country was assessed on the type pretty one, but with requirements to provide information to all people living in rural areas,, exciting general condition remained in the lower provinces.
Economic conditions, development of the area frame corner equally true. Cun exist between coch resilience distance between big big cities such as Hanoi, Hai Phung against the glass of the local dogs. Living standards between urban and heating T are large differences. The link between information on a baggy provincial cup loosely together dog, chili adds support each other, mainly on activities in each area of sand, broken frames that create a huge market information.
2.1.3. Radio Systems Red River Delta
Radio Systems Red River Delta, is the Voice of Vietnam and parts of 10 radio stations broadcasting provincial stations phosphate glass back bar and the glass seal program, proposing the station's FM radio market district, not radio corner of the cord level, ward. Some transmission technologies, new broadcast digital terrestrial broadcasting is also applied in our country .. Besides single dog system of phosphate glass bar foreign stations broadcast in Vietnamese as BBC radio (British radio), radio RFI (Radio France), Voice of China (China ) ... overlay in this field.
2.2. Current status information needs of the public radio and the Red River Delta Rural present
2.2.1. Broadcast information needs of the public mainly rural Red River Delta now
Within the scope of the thesis research, we have made social surveys to learn of the needs and conditions for receiving information of the same chyng baked elastic, in the province 4 provinces in the Red River Delta. Number of ballots issued was 550 votes, the votes are collected on 512 votes. The initial results achieved as follows:
2.2.1.1.The demand for content
This is the region's relatively high position other rural regions, people are always interested in provinces shall, treatment. Rupture of this, listen to the radio for the policy guidelines and policies, state laws that concern them most of the 46.2% rate. Listen to radio stations for the purpose of timely information and foreign political interests won second with 44.7%. Then attention is directed to methods of manufacturing experience, business and economic development accounted for 41.5%. Finally, demand accounts for 34.3% of entertainment. According to the survey, the public radio rural Red River with a number of purposes such as academic enrichment to professional knowledge; shot multiple baggy useful information; Knowing the activities of local Learn of interest ...
2.2.1.2. The demand form:
Demand for program expressions: direct, interactive, reading the text.
The demand for types of programs: Through investigation, the form of radio programs for public rural Red River where they want to hear it: The program for rural public, specialized programs
2.2.2. Evaluation needs to receive information from the public broadcasting Red River Delta Rural present
Capability to receive: Access to public information the Red River Delta Rural depends on the situation of radio equipped vehicles in the family. 56% of respondents have a radio in the house. However the number of televisions in rural families in Red River Delta accounted for 79% rate not less. As such they would receive information through television with higher rates corresponding to the radio-equipped vehicles in the house.
Public class rural people are industrious, hard, hard work, sensitivity in life, thinking real. Public groups and the State would continue to be concerned, caring for improving their material and spiritual, education and training to become good and productive labor, be useful to those who serve their country. They have needs and value orientation development richness, diversity, represents a force for social progress and rising demand are confirmed his place in modern society. Therefore, the rural public who have the ability to receive and process information.
Reception level: 30.8% of respondents listened to radio daily, 28.8% heard several times a week, 16.5% heard a few times per month, almost unheard of 20.9%, 3.0% have not heard before. Number of respondents listen to radio daily highest proportion is 30.8%. Thus, the Red River Delta people still use this type of priority in receiving broadcast information and entertainment. However, people spend time listening to the radio every day is not high, in particular: 57.0% of radio listening from 1 hour to 2 hours / day 20.6% who listen to the radio from 2 hours to 3 hours / day 22.4% radio listeners from over 3 hours / day.
In the mass media today, public rural Red River Delta to receive information mainly through television. The reason radio is not so compelling content with television is the highest percentage of 47.7%.
The choice and method of reception: mainly chosen people listening at home, this is logical with the information they have heard of focus. And hear it work out in the same low percentage, usually associated with radio for other lower concentrations. However, due to farm work they can take initiative, and radio that can be taken anytime, anywhere, so people can listen to radio anytime and anywhere. Therefore, the receiving radio information can help them receive the information is updated regularly and continuously.
Compared to the local radio station, Voice of Vietnam has proved to be a reliable transmission channel, attracting large audiences as citizens of the Red River Delta. The rate of rural public choice to listen to local stations is low, the quality of local radio programs in the provinces in the region should enhance improvements in content and form to meet the needs of rural people areas.
Use this time to receive: radio time is often of rural people the evening before bedtime proportion is 45.5%, 18.8% both working and listening to the radio; 19.7% at that time gathered to hear stations; 7.2% at implementing individual activities; 5.7% at a power failure; 11.3% at the train car waiting in traffic. Time to listen to the radio of the rural population is equal to the time 49.8% listened to the evening before bedtime; 19.1% to both working and listening to the radio; 21.2% want to hear at that time concentrated 3.2 % want to hear at implementing individual activities; 3.4% want to hear when a power failure; 1.9% want to listen at train waiting in traffic.
About the time of day, the proportion of people listening to the radio at night in her free time at the highest rate accounted for 58.5%. Second time listening to the radio option in the morning 25.1% occupancy rate. At noon the lowest percentage of 16.5%. Selecting this time listening to the radio at home is very suitable to the characteristics of people in rural Red River Delta, they have little ways outside of entertainment in the evening.
2.3.New trends in receiving information needs of the public radio and the Red River Delta Rural
2.3.1. Rural public often actively select information and wish to participate in the program
2.3.2. Rural public wishing to receive a new model that is to listen to each channel for each group of separate objects
2.3.3. Trends and entertainment programs heard on the radio
Chapter 3
CONDITIONS FOR RECEIVING INFORMATION OF PUBLIC RADIO AND RURAL PLAIN RED RIVER CURRENT
3.1 Status of the conditions for receiving information of the public radio rural Red River Delta
3.1.1. Objective conditions for meeting environmental corner
3.1.1.1. Globalization of information: the radio that gives the public the Red River Delta Rural lot of information and dense, covering all matters of provincial economic honh phosphate - corner of Assembly and people's lives throughout all regions of the country. Too proposing globalization is creating new creative vitality in all areas, but also put the public rural difficulties and challenges, the dark side ... except that the role of phosphorus bucket tool bar is not responsive information, suspension shall, in time, Lion to all classes of individuals, organizations, aims to solve that problem.
3.1.1.2.Investment in infrastructure
Large percentage of respondents rated the facilities investment to receive the local broadcast is moderate and good. The conditions necessary for them to receive broadcast information not in facilities such as electricity or radio that they need free time and plan proposing more attractive.
3.1.1.3. Market mechanisms and competition of the type of press
In the market mechanism, the type of press are competing to attract the public. Newspapers must constantly renew itself and ensure medium-oriented mechanisms to adapt to market trends without falling into the "commercialization", more and improve the quality and efficiency information.
Currently, the world, the system of media powerful development. By the same Internet access point can connect to many parts of the world to chat. Many families have received radio programs, television of the countries in the world thanks to the receiver via satellite signal. So each person, each family can receive information quickly and timely in many ways, through many different means. Therefore place the competition between different types of media in the process of impact information to the public.
3.1.2. Conditions on the radio system
3.1.2.1.Many radio waves with multiple channels for receiving and selecting information
With a rich network of information and diverse, several sources are available through the Internet, helping to kind of do not boo phosphate honh old conditions of access, exploitation and transfer information to the public rural . In proposing the hair shirt calcined coke industry in the new events, new topic always appears, the more help radio journalists expand operations to meet the increasing requirements of the public.
3.1.2.2. Programs proposing various phosphates and rich sound
The market mechanism is now in our country that changed the mentality and listening needs. The modern chapter proposing to seal bar diverse, rich, bold breath of life, close to all objects in radio transmission was broadcast on the foundation of modern radio technology, quality assurance high definition audio. This is also a requirement for radio on the way in modernizing the coch monh dominate tion technology advances as well.
3.1.3.The conditions of the individual to receive information
Occupation: Comparison of regular and occasional access to the radio show the highest rates often fall into stable occupational groups as state employees. Pupils and students are highly intellectual group and they can have access to many other facilities, so the occasional break to hear the highest rate. Besides the occupational factors also affect the living standards often listen to the radio, or in other words, people with different economic status is not the same level of access to radio.
Living: The wealthier households, may they have many other means to receive information such as television, newspapers, online newspapers and many other entertainment events, they are not listening to the radio regularly.However, because information needs at different times in the shrimp to the radio so they stick with phosphate levels sometimes high percentage.
The relationship between the three levels of living, people living rough average, single rate "sometimes heard" at the highest level.Do they not qualify as the better off can access other options honh thoch and they cry like the poor frame only a few types honh to reach.
For the poor, not in a position to access other media, as well as playing conditions. So, if any information needs entertainment, they explain reflux to the type of shrimp cheap, available as single radio reported. Among the respondents, the percentage of frequent radio listening at the highest level.
Education: the relationship between the three education groups are proposing secondary education or less, high school and higher secondary level, the intermediate or higher rates of regular and occasional radio listening highest .Rarely, and not listening to the radio at the lowest level.
Handful of high school baggy rate lowest regular radio.These people are proposing at the average, they call it a foundation of knowledge in order to receive certain information. So they have cognitive conditions for access to new forms of rich media and engaging and attractions such as television, newspapers online, movies.
People with low levels of education from proposing high school or less, even those who are illiterate they do not have access to information needs, whether in any mass media does. If the shrimp to the mass media primarily aimed at entertainment.
Age: older people on a regular 46-year-old public radio more than their younger low. These people tend to receive information on individual, personal. Like the quiet, so quiet down very suitable phosphate boo with them. Middle age group from 36 to 45 years old and rarely listen to the radio, rarely rate, radio is not the highest compared to other ages. This is the main working age in the country plan to, implement and maintain social relationships, they have less free time for access to various types of mass media including radio.Persons aged 25 to 35 or younger (under 24) rates often listen to the radio because they can lower many concerns such as learning and exchange, to the playing venue. Do young, passionate love, communication, they often have access to many other mediums such as television, movies ... to entertain rather than radio.
Gender: men with conditions for receiving information the mass media in general and radio in particular. Through surveys, the proportion of regular radio broadcasts of men more than women.
3.2 These conditions to satisfy the information needs to receive both public radio and the rural plains of the Red River today
3.2.1. Favorable conditions for the agreement item baggy needs of the public radio news phosphate rural
The attention of the Party and State facilities conditions; conditions of public radio and in rural areas
3.2.2. Unfavorable conditions for the agreement item baggy needs of the public radio news phosphate rural
Economic conditions of society, the competition of the type of press; General conditions of our country's system of phosphates bar; For the local radio stations phosphate; characteristics of the rural population.
Chapter 4
PROBLEMS AND SOLUTIONS TO ORDER SETTING CONDITIONS TO CREATE DEVELOPMENT AND SATISFACTION RADIO INFORMATION SYSTEM NEEDS OF RURAL PUBLIC PLAIN RED RIVER CURRENT
4.1. The question about the needs and conditions for receiving information of the public radio and the rural plains quinsy present
4.1.1. Conflicts between the high demand conditions in receiving investment information with complete lack of media in rural
The trend of integrating multiple technologies on the same system being the maximum exploitation, along with supporting multiple services (eg combined broadcast on the internet, radio, phone, radio and TV), on more satisfying customer needs and also increasingly stimulate and create demand for services on the basis of equipment and technology versatile use.
However, the last few years, due to organizational management in radio broadcasting system of our country still lacks many of the unique direction, scattered industrial organization, many clues, some localities have been full of interest complete radio system should balance development, equipment and lack of uniformity and backward, there is no consistency from central to local level, many facilities were seriously degraded areas. We still do not have mechanisms and policies appropriate, provide the basis for the base station and development activities.
4.1.2. The conflict between the restrictions on living conditions and access to media of public rural development fast, powerful means of mass communication
For developing countries like our country, farmers throughout the country in general and in particular Red River farmers living conditions remain low. So the media equipment in the same family as the public is limited.
In this era of globalization of information, mass media rapidly developing, intense competition and powerful, but not the rural people and conditional access information conveniently.
4.1.3. Conflicts between the needs of high quality information content with the ability to meet the limitations of the radio
Receiving information in a continuous, fully updated system, which is also in high demand by the public. When people open the radio do not want to just see all the news conferences, news articles or reports reflecting the type of achievement, all far away from their lives. What farmers need is information on how to get rich, the rice plant to be effective, beneficial economically. More specifically the information that is common knowledge the farmers. These households do business well, not really the excessive eulogy for business purpose is the advertising. This information broadcast system from central to local levels are short and weak, if there is only a very small percentage duration.
4.1.4. The conflict between the urgency, rapid changes in demand with the lack of updates to radio programs
Information needs of the public broadcasters are urgent and rapid change, in reality, the radio program is limited to the update. Especially the local radio system was still walking the steps slowly. Apart from a few radio stations have made efforts in the propaganda, many local radio stations now operate inefficiently, a weak link. Local radio was clearly "inferior" compared to local television. The fact that radio is not currently meet the needs of the public, especially the rural public. Many local radio stations not interested in the quality of information content. Putting information cold, lack of updates. The local stations lack the interactive program, the program directly, or lack of creative expression to explore the program.
4.1.5. The conflict between flexibility in the use of conditions with the passive reception of the rural population
Due to economic conditions under developed rural life in our country has not improved, so the rural public, especially away from urban areas, rare access to the Internet, mobile phones, or media fans ... mainly rural areas of the public to listen to the radio broadcasts are in the family or the public broadcasting system of communes and districts. In addition to moral hazard, the passive in receiving information of the rural population. If there are good conditions, is available, they will listen to the radio, there is no reception conditions, radio no house to house, they will not hear or choose other means. General psychology is no public rural investment, exploration, efforts to seek information to improve the quality of life. Although they always have the demands on the conditions for receiving information.
4.2. The main solutions to create the conditions for development and meet the information needs of the public radio and the Red River Delta Rural present
4.2.1.Development of production, raise living standards for people
Development of production, raise living standards for people's objective conditions to grow and meet the information needs of the public radio in rural areas. When people are agreed on the need baggy news item this time will stimulate new demand arises higher, they continue to receive the information to mutual needs and this dish is a condition to return to growth more production lines to diversify ... to help people's lives better.
Our country has 70% of the population living in rural and agricultural background is basically economic development for rural people play a very important role. This contribution to the overall development of the country's huge. It will help the state return conditions for investment in the media industry including newspaper radio type. Radio alarm system with the opportunity to develop a comprehensive, quality programs to be enhanced. People will have to satisfy conditions of high quality information content.
4.2.2. Improve the cultural life and education for rural people
Development of cultural and spiritual life is the condition for development needs, the information needs of the public are satisfied the new needs arising higher. Improving the information needs of the public broadcasters and meet rural needs of the mission report was broadcast.
When people have a rich cultural life, the new cultural institutions to promote the work and functions, they often engage in cultural activities, libraries, traditional rooms ... will receive different information, from which arise new demands more information.
Educational level is fundamental and important spiritual and cultural life of the people. If people have a good knowledge base, trained, educated people is improving, they will begin to demand knowledge of all different areas of social life. These are good conditions to stimulate the information needs of the people. When information needs to raise its charges higher than those who do not always notice the radio edited quality information to meet the high demand of people.
42.3 .Strengthen the established clients to challenge the leadership of Party committees, management attention and investment authorities
Democratization more information needs to be promoted in rural Vietnam in general and the Red River Delta region in particular. Information is increasingly expanding in all areas of life Xo Assembly, baggy message frame only to urban residents that need to reach the rural people. Need to further expand the forum on the press so that people can speak English mountain. Increasingly baggy message to many rural people, the more excited knowing their needs and stimulate people have expressed needs, proposing shrimp, monh aspirations in public.
4. 2.4.Innovation and quality in radio
For operation of the broadcasting organization. During the implementation of public information for rural areas, need to strengthen the leadership of the leader. This will help propagate the contents do not go wrong lines and policies of the Party and State. The relationship between the leader and editor with editors and reporters is extremely important. When a work, the radio program was broadcast, it will surely have feedback from listeners, listeners may be ordinary people, the managers and even the head of the radio report. The assessment, audience feedback is extremely important. In particular, the accurate assessment, objective report of the leadership will be needed more. Because the errors are detected in time to help editors, reporters always raise the awareness and responsibility in each article, each program.
For broadcast journalism:The implementation of social responsibility of journalists expressed in active work through the press. Through each particular work, program quality is a measure of the value of radio contribution in satisfying the information needs and raise the cultural and spiritual life and material for farmers . Reporters are responsible for detecting and demonstrating new and typical factor in fighting and preventing removal of the old, outdated, and negative social contribution to make people's lives are improved. Responsibilities of the reporters, editors also reflected in the level of awareness in handling information.
Improving the quality of the information content of the broadcasts: To broadcast to a wider audience in rural areas, it is important to consider the information value of each program for the rural public to some degree. Put this information is old, narrow sphere of influence, the problem posed boring or listeners already know will make a cold for the station. Although radio programs have increased, the opening of channels but can not locate information for several objects in the rural areas that have expanded to multiple levels of information in rural class.
To truly compelling radio and keep the public may require the person to know the local radio to acquire scientific and technical applications in production of programs, agencies and mass media need to strengthen further the quantity of information articles and columns on agriculture and rural areas.
4.2.5. Stimulate the development information needs in public radio
Improving conditions for receiving information. Present conditions of the facilities for broadcasting on rural areas restricted dog from minimum conditions. Rupture of this, receiving broadcast information is also tight inevitable. In addition, awareness of staff broadcasting facilities of the role and importance of journalism in general and in particular radio and newspapers to raise awareness, expand knowledge, improve the quality of human resources for rural public unsatisfactory. Broadcasting system in rural areas, proposing restrictions on the dog's professional staff, technical quality, sound, time, duration bar seals.
Radio needs to renew regular operating mode in the direction of diversification, quality and effectiveness of the program, proposing the renewal and strengthening of baggy multi-dimensional information, further expansion of trading activities flow and exchange of collaborators, expand collaboration and linkages with agencies and other media.
Improving the material life, improve the means of radio equipment and the quality of people's radios.For poor regions can play free radio.Bangkok districts, corner equipped with non-broadcast system doy framework to facilitate the people to receive information. Air quality from central, provincial and local good.
Building "you listen to the radio club" wide.This is a single channel feedback l copyrighted TV quality and reliability.In particular, construction of "listening clubs" from the corner farmer ward to the village.
The radio, especially stations provinces in the region should establish a research committee Thinh author.
Should form the organization, department of inspection and assessment of public radio stations in operation in a scientific way, to avoid dealing, perfunctory. Open, create conditions for organizations outside of the curious public radio. Also, for the results obtained should have a system assessment, survey, policy manipulation, and use in practice.
CONCLUSION
Public research is a very important work and the need for any radio stations in the operation. This is a significant problem of survival, a major challenge to the radio and the radio programs survive and grow. To achieve high efficiency radio, the radio journalism should always research and find out your audience seriously. "The demand for information of public significance is not only meet existing needs but also including the gradual formation of new needs" [64, 29]
From practical research, survey and analysis, this work is to be attained the following results:
First of all, the thesis that generalize and clarify theoretical conditions demand and receive information of public radio in rural areas. The relationship between needs and conditions in receiving information from the public. The public is both a reflection of the objects have radio is the final evaluation rated radio works. Public radio broadcasts not only pure but also a team of collaborators, numerous informants. The public are creative collaborators. Many valuable information immediately on the press in general and radio in particular is of collaborators, a section thereof. (Chapter 1)
Through methods of sociological research, thesis examined the needs and conditions for receiving information of the public radio rural Red River Delta. The author of the thesis we explore four rural areas in the Red River Delta to Hai Phong, Ninh Binh, Bac Ninh, Ha Nam. From the results obtained through questionnaires and in-depth interviews, the thesis points out the initial parameters of the information needs of the public radio rural Red River Delta, the different level of interest of the public on types of information needs of the public on the types of programs. Since then gives some new trends in receiving information needs of the public radio (Chapter 2).
The public broadcasters in each social group, occupational group, every age, every region has different intellectual plane. So consider the nature and level of public broadcasting to small groups. Each group has its own characteristics.
Thesis indicate the status of the conditions for receiving information of the public radio current rural Red River. It is the objective conditions of social environment, conditions in the radio system, of the human condition for receiving information. At the same time pointing out the favorable and unfavorable to satisfy the information needs of the public radio in rural areas (Chapter 3). Today, we not only hear the radio that they can select the channels for receiving information. So the news agencies and newspapers in general have a special radio to the public interest of his. Public journalism and public broadcasting from the object as a passive reception has taken up an active role, directly involved in the communication process.
Understanding the needs and conditions for receiving information of the public radio and rural Red River is the basis of analyzing the problem to be solved in order to develop and meet the information needs of the public radio in rural areas. The problem is concentrated in five possible conflict follows:
One, the contradiction between the high demand conditions in receiving investment information with complete lack of media in rural areas.
Second, conflicts between the power of the mass media, confines of the living conditions and access to media of public rural development fast.
Thirdly, the conflict between the need for quality information content to meet you also have the ability to limit the radio of the pile.
Fourth is conflict between the urgency, rapid changes in demand with the lack of updates to radio programs.
Fifth, the conflict between flexibility in the use of conditions with the passive reception of the rural population. .
Based on analysis of 5 conflicts, thesis proposed 5 solutions corresponding mainly to create conditions for development and meet the information needs of the public radio and the Red River Delta Rural present. That is: To develop production, improve living standards for people, increasing the leadership of the Party committees, management attention and investment of all levels of government; improve the living standards and cultural level education for rural people; renew and improve the quality of broadcasting activities; Stimulating the development information needs in public radio. This is the solution of political, economic, social and solutions about this kind of newspaper, radio and public solutions.
RESEARCH PROPOSALS ON NEXT
Public rural Red River is an important target group for the type of alarm radio. Thesis approach only a small part, can not represent the overall population the Red River Delta region. The survey results and the identification, analysis in this thesis only for reference and suggestions.
These are practical problems with radio news agencies in the region, to improve program quality, progress to improve the quality and operation of the local radio system. This plays an important role in improving the material life and spiritual life of people in rural Red River Delta. The author wishes to investigate public broadcasting is done in cycles of about 3 years to 5 years, with directions for further research are:
- Requirements and conditions for receiving information of the public radio in Vietnam (expanded further investigation in the central and southern areas).
-Find out the specific information needs of small groups of them. (Information on economics, science, agriculture ... for each group to rural and urban).
-On the basis of public understanding of rural heart towards finding solutions to realize the conditions to meet the information needs items of public radio in rural areas